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Agora Maximus

Tactical urbanism reimagined


Le Quartier Latin


Montréal's Quartier Latin (Saint-Denis Street)




Industrial design, placemaking, tactical urbanism


Grands Prix du Design - 2023

Agora Maximus is an innovative pedestrianization project that pushes the boundaries of tactical urbanism by proposing a highly durable, integrated, and heavily planted modular installation, combined with an instantly iconic signature inspired by Montreal’s Quartier Latin. The first edition of this urban experience for the pedestrianization of Saint-Denis Street took place in the summer of 2022.

Using the codes and quality of permanent furniture

The installation uses the codes and the quality of permanent furniture adapted for a seasonal installation, notably by the choice of materials and finishes.

The concept is based on the combination of modules that can be reconfigured over the years, as the project returns in 2023 and 2024. This capacity for modularity was one of the key design criteria during the design phase.


The 2022 installation includes 89 pixels of 5 different heights. Their generous dimensions allow them to be used as benches or platforms, but also as large planting boxes for perennials and shrubs that will be reused in the coming years.


An important component of the design was the integration of vegetation, a key element in the success of temporary installations according to several surveys. As for the furniture, the greenery was approached with sustainability as a main criterion by landscape architect Bao Nguyen (Studio B). It relies, among other things, on selecting plants that can be reused.

For the first year of Agora Maximus, the project team favored a striking gesture, concentrating the intervention in front of the Saint-Sulpice library. The entrance to the pedestrian zone is identified by the presence of the pillars of Hercules, evoking an ancient portal. Street markings act as a link between the various interventions.

The project is completed by the window dressing of vacant businesses, which highlight the history of the Quartier Latin by using the codes of the installation, contributing to the neighbourhood's commercial development.

Project realized in collaboration with LAAB Collective under the direction of Marc-André Carignan and the Partenariat du Quartier des Spectacles.
Landscape architecture: Bao Nguyen (Studio B)
Photos: Raphaël Thibodeau

Signature design communication (SDC) is now PXP!

Signature design communication becomes PXP, a transition that reflects our commitment to creating places with purpose for a positive occupation of public spaces.