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Air Canada

Worldwide signage and branding program


Air Canada


More than 225 airports and locations around the world


Since 2001




Our team of designers and project managers worked on adapting Air Canada's new image to signage three times in 20 years. More than 200 airports throughout Canada and the world, towers, regional offices, hangars, and air cargo terminals were included in the rebranding programs.

Making Air Canada’s brand image shine on a global scale

Because of the wide scale and complexity of the project, as well as the level of efficiency required to quickly furnish a complete program of directional and informative signage, our team has assembled a regularly updated catalog of the different signs and graphic charters, established project steps, and practiced a precise project management methodology.

Each area has specific requirements in terms of signage, technical rationale, budget, and approval by the airport authority and client. This is how each terminal or installation became its own project.

Photos: Air Canada and PXP

Signature design communication (SDC) is now PXP!

Signature design communication becomes PXP, a transition that reflects our commitment to creating places with purpose for a positive occupation of public spaces.