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Québec City Airport - YQB

A signage system for international standards


Québec City Jean-Lesage International Airport (YQB)


Québec City


Since 2017


Wayfinding strategy and signage program


The expansion of the terminal building prompted the Québec Airport to review its signage system in order to respond effectively to the new influx of travelers. After an in-depth study of accessibility standards, we designed and standardized a new signage system and wayfinding strategy to bring the airport up to international standards.

Simplicity is key

Our analysis in the first part of the project identified two categories of information that needed to be distinguished. As a result, the signage elements were structured into two sections, the first reserved for the process of orienting passengers for their departure or arrival, and the second for the various services offered throughout the airport.

Visibility, legibility and accessibility

The contrast of information and signs in their environment is optimal. Materials, typography, pictograms and arrows, as well as their dimensions, are chosen to guarantee maximum legibility and visibility, so that they can be understood by the greatest number of people.

Consistency and coherence

Staged in several phases, this project took place in a construction context, and was designed for both temporary and permanent applications. The continuity and cohesion of information between the new signage language and the existing one were also taken into account, to ensure the smooth flow of passengers.

Photos: Québec City Jean-Lesage International Airport (YQB)

Signature design communication (SDC) is now PXP!

Signature design communication becomes PXP, a transition that reflects our commitment to creating places with purpose for a positive occupation of public spaces.