This site uses cookies for promotional purposes and to improve the search experience.

Aquarium du Québec

Signage as a way to enrich visitor experience


Aquarium du Québec


Quebec City




Signage design and wayfinding master plan


While establishing an interior and exterior wayfinding signage master plan for Aquarium du Québec, we also worked on redesigning the visual identity of the attractions and services. This strategy has allowed us to highlight the offerings of the site and its suggested paths. In collaboration with the Aquarium du Québec, we continue to this day to develop further display and orientation strategies in order to optimize and enrich the visitor experience.

Highlighting the many attractions of the Aquarium du Québec to redefine the site’s visit.

The key focus of the project was to offer each visitor a comprehensive knowledge of the site by renaming, clearly identifying, and creating distinct visual cues for the inside pavilions, outside paths, services, activities, and animations.

The Aquarium du Québec site includes several pavilions and outdoor areas, and brings together 10,000 marine animals.

Photos: PXP

Signature design communication (SDC) is now PXP!

Signature design communication becomes PXP, a transition that reflects our commitment to creating places with purpose for a positive occupation of public spaces.