A new visual identity for a much appreciated pedestrianization project

Client
City of Montréal - Mercier-Hochelaga-Maisonneuve borough
Location
Promenade Ontario
Year
2021
Services
Urban furniture, tactical urbanism
Awards
Following the success of the Libre Cours sur Ontario pedestrian project, the City of Montréal’s Bureau du design turned to PXP, in partnership with NIPpaysage and Paprika, to implement a seasonal installation on Ontario East Street for the summer of 2021. A concept with a distinct visual identity, including green spaces and civic amenities, was implemented on the commercial street.

Improving access to public spaces in a context of pandemic restrictions
The development of the Promenade Ontario for the summer of 2021 offered citizens a safe space for relaxation and entertainment thanks to the sharing of spaces owned by the City.
Themed kiosks and the integration of landscape architecture created areas for socializing that brought the neighbourhood back to life while stimulating local businesses.


Meeting the needs of citizens and businesses
The goal was to offer a new perspective on the artery and to allow citizens to appropriate the space.
A hybrid model was set up between Darling and Nicolet streets, in response to the demands of business owners. Initially, the setup of shared plots allowed businesses to increase their traffic while respecting physical distancing.
Another portion of the artery was reserved for pedestrians during the summer, creating a comfortable and friendly urban experience for all.


“… The pedestrianization of Ontario Street, sometimes it’s the only ‘vacation’ for some families … It’s true. It touches me that we are lucky enough to have this space for relaxation, strolling and entertainment in our neighbourhood.”
- Célia Foizon, resident of the Mercier-Hochelaga-Maisonneuve borough


Reuse and innovation
The booths from the 2020 edition of the project were reused and improved with the addition of backrests and shading areas.
New elements such as a boardwalk space, a mist passage, hammocks, and the addition of ramps were very popular with passers-by. These structures can be reused during deployments in the years to come.
The perennials used for the greening of the commercial artery were given to the citizens at the end of the project.


Photos: Camille Gladu-Drouin and PXP












